On the Road to Recovery

Now that it seems we are on the road to recovery, following the Covid-19 Pandemic, we are faced with rebuilding what is left of the screenprinting shops around the world.


The is no doubt that many shops closed and will not be returning. And those that are still left, were forced to close temporarily and laid-off employees. Many of those who were laid off may have found other work and will not be returning.

Preparing for Recovery

Unemployment will slowly start to come down, once the pandemic is behind us, and the economy starts to recover. We can be sure that it will come down less rapidly than it went up and it will leave deep scars.

Most screenprinters will have lost their jobs during the pandemic. And, when they attempt to go back to work there will be obstacles that must be hurdled. Their number one concern will be an immediate paycheck to feed their families and pay the bills. And, for some, borrowed money, they now have to earn more to repay the debt and get back to where they were post-pandemic.

It should be obvious, that many of the smaller businesses may not reopen. There will be fewer businesses in need of employees. Those that do reopen will certainly reconsider their labor costs, as they need cash flow to pump back into the business to recover as fast as possible. They are going to be hesitant to hire at a higher cost. And, there lies a conundrum. Experience leads us to believe that they will fill most jobs with lower-cost workers, and perhaps one person with great skills to help train the new lower-cost workers.

This puts a lot of screenprinters  – those in the middle – in an unemployable situation. Those screenprinters who have a greater number of skills are the ones who stand a better chance of gaining employment and recovering rapidly. Those who were in the middle have an excellent opportunity to improve their odds of future employment if they use their time during the lockdown to improve their knowledge and skillsets. Now is not the time to consider this lockdown as a vacation. However, those on social media are aware that many are not concerned with the future, as they are taking this time to take care of chores around their house, work on the car, and other immediate needs.

In this uncertain environment, it’s important that learning continues, even if it can’t happen in person.  This is an excellent time to educate yourself to improve your skill sets. And, your continuing education should be from learning with those who have excellent skill sets and knowledge to not only just improve your current skills but prepare you for the long-range future.

While there have been some worthy innovations in screenprinting, the last twenty years have produced a flood of misinformation, disinformation, and outright quackery in the screenprinting technologies. Sure, there are 100’s of YouTube videos on screenprinting, but the volume does not make up for the great number of inaccurate videos. And, how is a person to know what information is correct and what is not correct? If you think you know the answer to that question, you are among the few who do not need additional education or you are fooling yourself.

Innovation and implementation continue at the top, but at the bottom, screenprinters have a hard time separating the good from the bad. They’re on their own. There is no research team to evaluate every new idea.

In his book, “When Can You Trust the Experts? Daniel Willingham offers a solution for those who must sift through the information overload and discern which of the latest educational models, programs, and approaches are worthy of their attention. Willingham provides a reliable shortcut comprising four steps. For each step, he offers an explanation of why the principle works by referring back to the rules for what constitutes good science. Willingham’s easy-to-apply process consists of:

  1. Strip it. Clear away the verbiage and look at the actual claim. What exactly is the claim suggesting you should do, and what outcome is promised?
  2. Trace it. Who created this idea, and what have others said about it? It’s common to believe something because an authority confirms it, and this is often a reasonable thing to do. In education research, however, this can be a weak indicator of truth.
  3. Analyze it. Why are you being asked to believe the claim is true? What evidence is offered, and how does the claim square with your own experience?
  4. Should I do it? You’re not going to adopt every educational program that is scientifically backed, and it may make sense to adopt one that has not been scientifically evaluated.

What you need to gain are the tools they need to ask tougher questions, think more logically about why a process might or might not work, and ultimately make more informed decisions. You should not be asking questions that are important to you from others who you do not trust explicitly. A consensus of novices does not make a valid point of change.

“What you need to gain are the tools they need to ask tougher questions, think more logically about why a process might or might not work, and ultimately make more informed decisions.”

You should be asking those experts who have proven to be worthy of your trust. Thankfully, this group of experts exists. Since its founding in 1973, the Academy of Screen and Digital Printing Technologies (ASDPT), 134 members have been elected by their peers. Over the years members have retired or passed, leaving the current 68 members.

Below is the list of all current Ad-Rem Members of the ASDPT. Take a look at the list and then search for the most current articles by these individuals if you want expert, and often peer-reviewed information that is factual.

2021 ASDPT Ad-Rem Members

Fellow Members are those who have been awarded the David Swormstedt Award for Excellence in Technical Writing

1. Ad Versteeg
2. Alan Howe
3. Alex Zuckerman
4. Andy Anderson
5. Andy MacDougall
6. Art Dobie, Fellow Member
7. Artem Nadirashvili
8. Bhargav Mistry
9. Bill Hood, Fellow Member
10. Brian Hoag
11. Bron Wolff
12. Bruce Ridge
13. Charlie Taublieb
14. Daniel Gilsdorf
15. Dave Dennings
16. David Eisenbeiss
17. Dawn Hohl
18. Debbie Thorp
19. Denise Breard
20. Devang Sheth
21. Don Newman
22. Dutch Drehle
23. Geoff McCue
24. Giuseppe Quaglia
25. Glenn Shull
26. Graeme Richardson Locke
27. Greg Kitson
28. Guy Masse
29. Jacek Stencel
30. James Ortolani
31. Jim Raymont
33. Johnny Shell
34. Laura Maybaum
35. Lon Winters
36. Lorenz Boegli
37. Marcia Kinter
38. Mark Coudray, Fellow Member
39. Mark Gervais
40. Marshall Atkinson
41. Michael Domberger
42. Michel Caza, Fellow Member
43. Mike Ruff, Fellow Member
44. Mike Ukena
45. Mike Young, Fellow Member
46. Nancy Gray
47. Neil Bolding
48. Ralph Rhein
49. Ray Greenwood
50. Ray Weiss
51. Rich Hoffman
52. Richard Greaves
53. Rick Davis
54. Rick Mandel
55. Robert Bellemare Jr.
56. Roberto Gonzales Ojeda
57. Ross Balfour
58. Sam Ingram
59. Samir Sadikoglu
60. Scott Fresener
61. Sergy Glushko
62. Steve Duccilli
63. Sylve Ericsson, Fellow Member
64. Targian Tan
65. Terry Kaiserman
66. Tim Quinn
67. Vince Cahill
68. Wim Zoomer


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