Price is one of the "Four P's" - along with product, place (i.e., distribution), and promotion - of the market mix. And as with each of its siblings, getting the price right contributes mightily to business success or failure. Too high a price reduces unit...

Some screenprinting companies are experiencing good growth and margins, while others are struggling to keep the doors open. The question is what are the successful firms doing that those who are struggling are not doing. After some research, we have arrived at the following conclusion,...

Local zoning ordinances and regulations are important considerations when choosing your screenprinting business location. Zoning laws impact several critical business decisions such as purchasing property or making improvements to your existing property, so it is important to understand the laws before you commit to anything,...

This low-budget hobbyist shop requires a minimal investment. It is basically a one-person shop for those with little money, seeking a part-time venture. It will require a lot of work to turn this into a full-time business, as it will be difficult to move up...

This set-up relies on less homemade equipment and more professionally manufactured items. It also offers the capability of handling baseball caps and nylon jackets along with multicolor prints on shirts. The quality of the prints will be better with professional equipment because it is manufactured to...

You should never open a business without having insurance! If you are confused about which types of insurance you need, here are some that you shouldn't overlook. Running any business comes with risks. So it's important that you protect both your business and your personal assets....

Over the years, I have noted many inconsistencies in the various pricing matrices that are in use in the screenprinting technologies, especially in the textile segment. It is standard business practice to set a margin that will meet the costs and produce an amount of...

We frequently stress the critical importance of being able to compare your key financial ratios/percentages against other similar size firms. However, in order to do that it is necessary that everyone be on the same page when comparing percentages for categories such as cost of...

Everywhere you look in your search for those diamonds of information about the screenprinting technologies; you seemingly have two choices; free and cost-based information. Stop for a moment and consider the truth of that statement. Imagine for a moment a glass of water, a commodity that...

Have you ever attended a seminar on business where the talk turned to accounting practices and realized that you have no ideas of what most of the terms being used actually mean? You probably spent most of your time smiling and trying to fake your...

In performance management, when speaking of Key Performance Indicators (KPIs) we often talk about “lagging” and “leading” indicators. But what do they mean exactly? Lagging indicators are typical “output” oriented, easy to measure but hard to improve or influence while leading indicators are typically input oriented,...

It should come as no shock to any screenprint business owner that the organization can only be as effective as the team members. However, there is a big difference in knowing this and actually doing something about it. In this article, we will learn about...

Whether one is the Owner, CEO, office manager, plant manager, or production manager, all good leaders require a number of soft skills to help them positively interact with the team and staff members. Employers seek these skills in the candidates they hire for leadership roles....

Most of us have seen those microscopic photos that are taken of mesh threads and emulsion edges, and even details on printed substrates accompanying articles on screenprinting. Most are taken with USB digital microscopes. They are excellent tools for researchers, engineers, teachers, students, technicians, and hobbyists. Some...

As an International Consultant in the Screenprinting Technologies, I receive a lot of email from would-be screenprinters who are trying to get started in screenprinting. Because I make my email address public, it’s pretty easy to connect with me. However, by the time I hear from...

You may think that the question is silly at first, but there are businesses who do burn money. In accounting, there is a term called "Burn Rate," and you do need to know the meaning of the term to help you better understand your finances....

While many consider the least expensive way or the fastest way, I have observed that the most successful usually consider the best way to accomplish a task. Yesterday, I watched from my desk as my housekeeper cleaned my home, dusting, sweeping, mopping the tile floors, changing...

During my work as a consultant in the screenprinting technologies over the past 40+ years, I have traveled to shops throughout the world and in every phase of the industry. My work is to effectively find and present comprehensive solutions to bring control over the...

Every screenprinter is faced with myriad problems each day. They come on an almost hourly basis - so often that we don't have time to come up with a proper solution, so we tend to push them aside hoping that they will go away -...

Customers meander around the market, perusing racks of second-hand J. Crew blouses or gently worn Old Navy pants. They are looking for some articles of clothing that are look new and at a low enough price, that they can afford to look well for their next job interview. Does this sound familiar?

Screenprint business owners don’t get enough solitude. We are constantly surrounded by our staff members, prospective customers, suppliers and clients in a never-ending battle to operate our business in a positive manner as we seek to grow the business. I am sure that there are many business owners who do spend their day behind a desk without having a single conversation with another person, but solitude and loneliness are not the same thing.

Do you have an employee handbook? Probably, as this is a very important tool for most companies, which expend a great amount of money and resources in the creation of them. These valuable tools usually dive deeply into rules, regulations, mission, policy and conduct, but often ignore what might be the most important category of all – marketing.

The original Mentor is a character in Homer’s epic poem The Odyssey. When Odysseus, King of Ithaca went to fight in the Trojan War, he entrusted the care of his kingdom to Mentor. Mentor served as the teacher and overseer of Odysseus’ son, Telemachus. The Merriam-Webster Dictionary defines a mentor as “a trusted counselor or guide.” One of the most valuable assets your career can have is a good mentor.


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