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Why is it that some people just want to find fault with everything they read? Are they suffering from some sort of deficit? Such is the case of much that is written within the screenprinting industry. I have spoken with some of the greatest minds in the industry and each have related their own stories of how many detractors (those that attempt to reduce the value, importance, or quality of the written word) they have. Is this you? If so, you will benefit greatly from this article!

Customers meander around the market, perusing racks of second-hand J. Crew blouses or gently worn Old Navy pants. They are looking for some articles of clothing that are look new and at a low enough price, that they can afford to look well for their next job interview. Does this sound familiar?

Do you have an employee handbook? Probably, as this is a very important tool for most companies, which expend a great amount of money and resources in the creation of them. These valuable tools usually dive deeply into rules, regulations, mission, policy and conduct, but often ignore what might be the most important category of all – marketing.

The original Mentor is a character in Homer’s epic poem The Odyssey. When Odysseus, King of Ithaca went to fight in the Trojan War, he entrusted the care of his kingdom to Mentor. Mentor served as the teacher and overseer of Odysseus’ son, Telemachus. The Merriam-Webster Dictionary defines a mentor as “a trusted counselor or guide.” One of the most valuable assets your career can have is a good mentor.